Reimagining the way we relate to each other
- and ourselves, remembering our humanity in daily business and personal exchanges.  


 Founded in 2016 by Dr Mamphela Ramphele & Dr George Lindeque, ReimagineSA seeks to rebuild and revitalise our societal aspirations, focusing on three of the main pillars as enjoined in the preamble of the Constitution of South Africa: emotional, political and economic.


 A just, diverse nation, whose courage to heal together forges an indestructible collective bond. This formidable connection helps South Africans to meet each challenge as an opportunity.  With a better understanding of one another - and our relationship to the natural world, future generations thrive and evolve through the power of our collective humanity. 


  • Re-couple the Nation’s emotional wellbeing with its policy and economic development processes.

  • Unlock and spotlight the talents and energies of all South Africans so that our socio-economic system becomes an inclusive showcase of our individual and collective abilities.

  • Raise citizen consciousness by rooting all engagements in the principles of Ubuntu, and catalysing models for cooperative governance.


To embed Ubuntu in our daily interactions as a nation, ReimagineSA uses the Letsema Process, revived in 2010 to facilitate conversations that promote the Dinokeng scenario of Walking Together (active citizen engagement with a government that is effective and that listens). Letsema is traditional tool for convening circles of people to engage in face-to-face encounters in inclusive settings where everyone’s voice is heard and respected. Various stakeholders are engaged  to shift from walking in different directions, or following while someone else leads- to ‘walking together’ through the following Letsema Process steps:


1. Co-discover

Meeting with key community stakeholders to listen, learn and understand. 

4. Co-mmunicate

About one another’s challenges and sharing ideas.

2. Co-initiate

Bringing engaged stakeholders together to connect, explore the community’s collective change agenda, and identify shared interests and goals. 

5. Co-create

Become stronger by facing obstacles together and being able to see opportunities in challenges.

3. Co-inspire

Discussing the past, and discovering various ways to heal alongside each other, nurture newfound confidence.

6. Co-invest

Identify the potential for human and natural resources to be shared and developed for the benefit of both the individual and collective.